Launched in 2000, Discogs is a crowd-sourced database of information on audio recordings. In addition, Discogs also functions as a marketplace for users to buy and sell recordings; primarily vinyl.
Challenge: As Discog’s online community and marketplace continues to grow and the demand for physical audio recordings continues its resurgence, design a new identity and web presence for Discogs.
Solution: Discogs will utilize a cohesive design system to further legitimize itself, embrace their existing community and engage new users. The rebrand modernizes the analog music experience while subtly referencing it's past. It also celebrates the vast diversity of music featured on the site as well as the broad user community.
Brand identity // Website // Collateral